use imagery of people that is representative of your target audience. make your ad creative pop by using contrasting colors. draw attention to the most important elements of your ad creative. ✅ Following the rule of thirds helps you: ✅ True or false: The rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create. ✅ Fill in the blank: The goal of a commerce ad is to increase _. ✅ Fill in the blank: The goal of a content ad is to increase _. ✅ Fill in the blank: The goal of a concept ad is to increase _. “You never know what things might happen while on the road. Protect yourself with affordable car insurance.” “You drive your car on a regular basis during the course of the day. “Protect you and your loved ones with a car insurance policy made for the whole family.”. “Looking for a new car insurance policy? Talk to a CISR today.”. ✅ Which of the following ad copy examples follows the best practices for simplifying language? ✅ Which of the following is NOT an ad copywriting best practice? 
✅ Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website.
Pixel-based retargeting is more effective, list-based retargeting is less effective. Pixel-based retargeting relies on tracking pixels, list-based retargeting relies on forms and a CRM. Pixel-based retargeting is for existing contacts, list-based retargeting is for anonymous site visitors. Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts. ✅ What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply. are located in the San Francisco Bay Area. recently downloaded your Guide to Entrepreneurship lead generation content offer. are interested in startups and read articles on. have conducted searches online for keywords related to startups and entrepreneurship. ✅ With contextual targeting, you could reach people who: spend a lot of time reading online news publications. spent at least 5 minutes reading your most recent blog post. are located in the Denver metro area and have a household income between $50,000 and $100,000. ✅ With behavioral targeting, you could reach people who:? have an interest in technology and read an online publication called Martech Today regularly. HUBSPOT CERTIFICATION SOFTWARE
have searched for key terms in German related to marketing software.have visited your website before or are subscribed to your blog.are between the ages of 25-49 located in Austria who speak German.✅ With demographic targeting, you could reach people who: Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey? ✅ Scenario: You work for a company called PetSpot that sells animal supplies. An audience based on people who have watched your company’s YouTube videos.People who have previously visited your website.A lookalike audience based on your existing customers.People who have previously interacted with one of your digital ads.Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey? Highlight the value of your company’s products or services.Tell your buyer persona why the other products or services available are bad.✅ What should your decision stage ads do? Help your buyer persona solve their problem.
Include discounts to encourage immediate purchase.✅ What should your consideration stage ads do? Focus on your competitive position in the marketplace.Present your business as the only solution that is right for your audience.Question why your buyer persona cannot solve their own problem.Address the problem your buyer persona is experiencing.✅ What should your awareness stage ads do?
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